Navigating the nuances of ad network pricing structures can be a tricky task for advertisers. However, by deciphering the basic concepts, you can strategically allocate your advertising budget and boost your return on ad spend. Ad networks typically employ various pricing models, such as impression-based pricing, cost per view, and action-driven.

Banner ads are a commonplace form of online advertising that frequently appear at the top of web pages. These square advertisements display graphical content to attract potential customers. Banner ads are known for their broad audience and capability to effectively market products or businesses. They commonly employ appealing designs and engaging c